Bill Shue has an interesting article regarding staging, why it should be done, and why Realtors should incorporate it into their marketing plan.  The focus is directed towards Realtors, but there’s some interesting consumer info in there as well.

I’d like to add to that piece why staging works.  Most homes are purchased through an emotional attachment the buyer creates about the house.  They envision themselves in the home: Will my furniture fit?   Will all of my family fit at the table during a celebration?  Is there enough storage for my stuff?  Can my children safely play in the yard?  Maybe it reminds them of the home they grew up in, perhaps it’s like grandma’s house, or it fits into the dream with children and family. 

I agree with Bill that the only important issues are NOT location, condition of the house and price.  They may be a part of the consideration, but do not encompass the whole decision. 

Kimberly Dellamonica, a great stager, says buyers decide if they like the house within the first 7 seconds.  Let me say that again:  7 seconds. 

Obviously, curb appeal is crucial; however if they make it inside and the home is not staged, smells bad or is dirty, how can a buyer emotionally move in?  They will not be able to “see” themselves in the home if the stage is not set. 

There is reason for the seeming madness of having the seller remove family photos, extra furniture, paint, clean, etc.  I tell my clients:  You’re living in a fish bowl.  When someone looks into the bowl, it needs to be clean and appealing.  We’re not selling a commodity.  We’re selling a feeling.